95% of TV viewers watch with their mobile phone in their hands. And often, these viewers are more engaged with the advertisement in their instagram feed than the traditional ad playing on the TV.
As brands invest in digital video, from commercials,m micro ads, in feed social media ads, IGTV and branded content, there is nothing more valuable than working with creators who are native to this medium.
LOVE ANYBODY is a body positive skin care brand from founder Loey Lane and Brandable Inc. that launched in April 2019 in Target Stores and on Target.com.
I created a digital launch strategy that included viral social components, including a buzz-inducing, mysterious pre-launch phase and countdown, and an original song and music video to launch the brand with a memorable hook that left new fans clamoring for more, and resulted in the most successful brand launch in history for start-up CPG studio Brandable.
Below is the music video, conceived, directed and produced by Kat Hennessey.
Playing in the background of this page is a Digital commercial created for Kaplan MD for the launch of their SKINFIT SUPERSET with Influencer Maiah Occando. Created for vertical viewing on Instagram, this video captured the lifestyle usage of the product as part of a workout routine. Directed and Produced by Kat Hennessey, you can watch the full video below.